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DETAILS ABOUT http://data.wordlift.io/wl0150038/post/marketing_features_vs_benefits_-_are_you_using_the_right_approach_

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schema:author http://data.wordlift.io/wl0150038/entity/brian_jackson
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schema:dateModified "2023-06-15T21:10:24+02:00"^^schema:Date
schema:datePublished "2019-02-06T05:21:28+01:00"^^schema:Date
schema:description "The old sales saying is that while facts tell, stories sell. Unfortunately, it’s not quite that simple in reality. Especially with more technical products or spaces where people need to know exactly what they’re getting. So you have to walk a tightrope when it comes to marketing features vs benefits. You need to highlight specific..."^^xsd:string
schema:headline "Marketing Features vs Benefits - Are You Using the Right Approach?"^^xsd:string
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