| dct:relation |
http://data.wordlift.io/wl0216/entity/siri
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| dct:relation |
http://data.wordlift.io/wl0216/entity/how_to_optimize_your_website_for_voice_search
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| dct:relation |
http://data.wordlift.io/wl0216/entity/writing
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| dct:relation |
http://data.wordlift.io/wl0216/entity/search_engine_optimization
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| dct:relation |
http://data.wordlift.io/wl0216/entity/google
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| dct:relation |
http://data.wordlift.io/wl0216/entity/artificial_intelligence
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"The acronym PASO stands for <strong>Personal Assistant Search Optimization</strong>, and it is referred to the use of <span id="urn:local-text-annotation-1s41xp03kwswkshyb8mram8wnc0vr7js" class="textannotation disambiguated wl-thing" itemid="http://data.wordlift.io/wl0216/entity/search_engine_optimization">SEO</span> techniques with the aim of <strong>positioning content as the source of the answers given by Personal Assistants (PAs)</strong> such as <span id="urn:local-text-annotation-tqe5bt5gdhknhwb5hi8k4pyle8238sbg" class="textannotation disambiguated wl-creative-work" itemid="http://data.wordlift.io/wl0216/entity/siri">Siri</span> and <span id="urn:local-text-annotation-gneh4c382oivqsuzne8bdqu4uezdba9l" class="textannotation disambiguated wl-organization" itemid="http://data.wordlift.io/wl0216/entity/google">Google</span> Assistant to their users. The term was first introduced by John E. Lincoln in an editorial appeared on <strong>Search Engine Land</strong> and titled <em>«</em><a href="http://searchengineland.com/future-paso-personal-assistant-search-optimization-270032"><em>Why the future is all about PASO</em></a><em> — personal assistant search optimization»</em>.
<h2><strong>Why are personal assistants (PAs) going to shape future of <span id="urn:local-text-annotation-tqayhkeu3f3lr2ntyykaef762u62dsze" class="textannotation disambiguated wl-thing" itemid="http://data.wordlift.io/wl0216/entity/search_engine_optimization">SEO</span>? </strong></h2>
<ol>
<li><strong>Personal Assistants typically return only one result</strong> instead of the thousands of links we are used to in regular search. This means two things: <strong>competition is going to be really hard</strong>, because it's first or nothing; and the winners will take all the clicks (and traffic).</li>
<li><strong>Personal Assistants are used on smartphones and at home</strong>. They are portable, hands-free and <strong>incomparably convenient</strong>, especially when your busy doing something else and you need a quick information to take action. Their use is going to grow very fast in the years to come: in fact, <span id="urn:local-text-annotation-dc3d8kn0uwmijzxqcb09dly7lnbafrck" class="textannotation disambiguated wl-thing" itemid="http://data.wordlift.io/wl0216/entity/how_to_optimize_your_website_for_voice_search">voice search</span> is predicted to overcome regular search within 2020.</li>
<li>Personal Assistants are powered by <span id="urn:local-text-annotation-vh2wp2r1aoyhx82nadcl28snpw71lokk" class="textannotation disambiguated wl-thing" itemid="http://data.wordlift.io/wl0216/entity/artificial_intelligence">Artificial Intelligence</span> and they can give tailored results to their users, learning from factors such as localization and previous searches.</li>
</ol>
So, yes, PASO is definitely going to be something you should think about from now on.
<h2><strong>Show me how it works</strong></h2>
Here is a very immediate example on how this exact web page that you're reading has been indexed by Google and it is now providing the answer to the question
<blockquote>"<strong>What is Personal Assistant Search Optimization?</strong>"</blockquote>
<h2><strong>To learn more, watch our webinar</strong></h2>
Here at WordLift, we have studied, <span id="urn:local-text-annotation-4ipm46rkgeh0bcjg1zdmqdb34r563qu8" class="textannotation wl-no-link disambiguated wl-thing" itemid="http://data.wordlift.io/wl0216/entity/writing">written</span> and experimented a lot about this subject. If you need more tips, don't miss our <strong><span id="urn:local-text-annotation-ew1jfubvgldyxqz23nvn7jibbkyc2uw5" class="textannotation wl-no-link disambiguated wl-event" itemid="http://data.wordlift.io/wl0216/entity/when_is_the_webinar_on_machine-friendly_content_in_wordpress_">webinar on machine-friendly content with Scott Abel</span></strong>. It's free and you can watch it anytime. Just grab a pen and a scratch pad. ?
<p style="text-align: center"><a id="cta__text" class="et_pb_promo_button et_pb_button" style="color: #fff !important;background: #FF8401" href="https://wordlift.io/blog/en/entity/webinar-on-machine-friendly-content/">Watch it now!</a></p>
<blockquote><strong>Take WordLift for a test drive</strong> ? <strong><a href="https://wordlift.io/get-started/?product_id=6357">TRY IT FOR FREE </a></strong> ?</blockquote>"^^xsd:string
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