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"<p><img class="wp-image-5314 size-medium aligncenter" src="https://wordlift.io/blog/en/wp-content/uploads/sites/3/2017/07/scott-abel-300x300.png" alt="Scott Abel - The Content Wrangler" width="300" height="300"></p>
<p><a href="https://thecontentwrangler.com/glossary/scott-abel/"><strong>Scott Abel</strong></a> is an American <strong>author</strong>, <strong>content strategist and a cognitive computing evangelist</strong>, specialized in helping organizations reach their audience with relevant content.</p>
<p>He is CEO and co-founder of <a href="http://thecontentwrangler.com/"><strong>The Content Wrangler</strong></a>, a global digital media company focused on content marketing for large organizations.</p>
<p>They publish rich educational content and offer consultancy to enterprises. One of his best-known initiatives is a popular <strong>channel on BrightTALK</strong> where he hosts several webinars a month, sharing the screen with other influencing marketers.</p>
<p><span>Scott is also the co-author of two books: </span><a href="http://thecontentwrangler.com/project/intelligent-content-primer/" target="_blank" rel="noopener noreferrer">Intelligent Content: A Primer</a><span> and </span><a href="http://thecontentwrangler.com/project/language-content-strategy/" target="_blank" rel="noopener noreferrer">The Language of Content Strategy</a><span> (XML Press).</span></p>
<h2><b>Machine-Friendly Content: Scott Abel + Andrea Volpini</b></h2>
<p>On September 14th 2017, Scott Abel hosted a free <strong><span id="urn:local-text-annotation-q6ucchn7giltf7my38jw99w7bmxf2f0w" class="textannotation wl-no-link disambiguated wl-event" itemid="http://data.wordlift.io/wl0216/entity/when_is_the_webinar_on_machine-friendly_content_in_wordpress_">webinar on machine-friendly content</span></strong> with Andrea Volpini as a guest. It's free and you can still watch it anytime. Just grab a pen and a scratch pad. ?</p>
<div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex">
<div class="wp-block-button has-custom-width wp-block-button__width-50"><a class="wp-block-button__link has-luminous-vivid-orange-background-color has-background" href="https://wordlift.io/blog/en/entity/webinar-on-machine-friendly-content/" style="border-radius:20px" target="_blank" rel="noopener">Watch it now!</a></div>
</div>
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